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She's not the future of sports

She's Already Here

You don't need convincing. You need execution. Our Female Fan-First Playbook outlines four decisive moves to earn real market share with the most valuable audience in sport: women. 

Complete this form to access your free copy of the playbook instantly. 

 

women's sports x czarco

Czarnowski Collective builds agile, insight-driven brand experiences that turn fans of the team into fans of your brand — including the fans spending 5x more on game day and cheering for leagues growing 5x faster than their male counterparts. 

Market intelligence

The Female Fan, by the Numbers

She's not just showing up. She's showing up first, spending more time, more money, and actively looking for brand experiences worth her attention. The floor is higher here. So is the ceiling.

5x

more dollars spent than the average fan at live events.

Crowd IQ

+15-30 Mins

time spent in the stadium vs. male sports fans. 

Crowd IQ 

+16%

more likely to notice brand experiences and pop-ups.

Wasserman: Her Love of the Game

+9%

more likely to have visited experiential spaces or fan zones.

Wasserman: Her Love of the Game

Strategic Signals

Three Insights You Can't Ignore

It goes without saying that the face of sport has changed. We called it early, acted accordingly, and we don't gatekeep. These are the three key insights about the female fan that shape every the strategy for brand experience we build.

INCZIGHT #1

SHE'S HERE


The question was never if she'd show up. It was if brands were ready for her.

 
 
 
WOMEN ARE: 

  • 30–50% of the audience at men's sporting events

  • More than 60% of the audience at women's sporting events

  • Among fans under 40, it's a 50/50 gender split

Source: CrowdIQ

INCZIGHT #2

SHE NOTICES

 
This isn't a soft audience with soft numbers. This is the most brand responsive fan base in sport.

 
portrait-young-beautiful-hipster-bad-girl-trendy-red-hoodie-earring-her-nose-positive-model-shows-peace-sign 

WOMEN SAY: 

  • They're 68% more likely to consider brands that sponsor their favorite teams
  • They think more positively of brands that sponsor women's sports (+58%)
  • They identify as avid fans of one or more sports (+72%)

 

Source: Wasserman, Her Love of the Game

 
INCZIGHT #3

SHE REMEMBERS

The brands that get it right aren't just winning her attention. They're winning her loyalty.

 

portrait-young-beautiful-hipster-bad-girl-trendy-red-hoodie-earring-her-nose-positive-model-shows-peace-sign_Cropped

WOMEN BELIEVE: 

  • Most marketing still relies on outdated, stereotypical portrayals (+49%)

 

Source: Wasserman: The Collective Economy

EXECUTIVE EDIT

The Strategy, Simplified

A concise view of the four moves designed to earn meaningful share with today’s female fan.

Don't Flinch

Most brands don't fall flat in women's sports because they aimed wrong...it's because they flinched at the finish line. 

Key Takeaways:

  • Aiming for universal appeal is the fastest way to appeal to no one
  • Women are the most powerful consumer demographic on earth, and therefore the most valuable people in the stadium
  • Focusing on the female fan isn't exclusion. It's strategy
Atlanta United Fan

Presence is Not a Play

She's spent a small fortune to come to the game. What is your brand providing that's a return on her investment?

Key Takeaways: 

  • Putting your logo on the walls is not enough

  • Data tells us that female fans are actively looking for brand activations designed to appeal to her

  • Give the lady what she wants: activations, interactions, giveaways, merch, etc., designed  to be female fan-first

Toyota Big Game

You Can't Outspend Authenticity

Create something she recognizes as being made with her in mind, not just marketed in her direction. 

Key Takeaways: 

  • Authenticity is not a vibe, it's a strategy. And it beats a big spend with a hollow message every time

  • The secret to generating strategy and creative that appeals to women is not so secret: Put more women in the room

  • The best thing you can invest money in is more female perspectives

Girls Flag Football

If You Build It...

you know the rest. But isn't it about time that stadiums were built to accommodate the needs of the other 50% of fans?

Key Takeaways: 

  • From technology, to healthcare, to building codes, the world wasn't designed for women
  • Sport venues are no different, despite half the attending audience being female
  • Venues need need a refresh across the board, through the lens of what works for all attending fans
  • Brands can support these efforts, leveraging their partnerships to advocate for a better overall experience for the female fan

 

If you're ready to build world class experiences for your fans, it's time for us to talk.

Czarnowski Collective

Agency Muscle with Hustle


We unite strategy, creative, fabrication, digital activations and on site execution to create brand experiences built for modern fandom - personal, culturally fluent, and impossible to ignore. We don’t just activate in sport. We champion its evolution, helping brands show up with credibility in a game that’s evolving fast, especially with the fans reshaping it.

  • Seven decades in the brand experience game

  • Experience building in 20+ pro stadiums

  • Full integrated capabilities

  • 95% client retention rate

SOLUTIONS

Built for Brands. Made for Fans.

We design fan culture-first bringing energy and atmosphere to big brand moments that feel like part of the game—not a break in the action. Explore our solutions below.

EXPERIENCES + EVENTS

  • Hybrid Events

  • Partner Events

  • Sponsorships

  • Watch Parties

  • Athlete Collabs

  • Corporate Events

  • Fan Zones

  • Experience Zones

  • Pop-Ups

  • Tailgates

  • Stadium Takeovers

  • Mobile Tours

ENVIRONMENTS

  • Concourses

  • Locker Rooms

  • Hospitality Suites

  • Concessions

  • Museums + Galleries

  • Retail Spaces

  • Pavilions

  • Temporary Structures

  • Exterior Facades

  • Wayfinding Systems

  • Entry Portals

  • Scenic Builds

  • Stage + Set Design

  • Branded Interiors

  • Furniture Design

  • Fixture Design

  • Custom Signage

  • Custom Displays

DIGITAL + INTERACTIVE

  • AR/MR/VR

  • LED Content

  • 3D Animations

  • Interactive Installs

  • Digital Displays

  • Projection Mapping

  • Multi-Sensory

  • Mobile Extensions

  • Social Extensions

  • Frictionless Concessions

Stadium Ops Expertise

The Home Team in Every Market

We've activated in 20+ stadiums across the United States. We know the layouts, the loading docks, the sightlines, the signage rules, and the people who make it all happen - that means we can easily integrate with every system and stakeholder in the venue.

DOWNLOAD OUR SOLUTION ONE-SHEETS

 

 

CzarCo Sport_Events + Experiences

Events + Experiences

> DOWNLOAD PDF
CzarCo Sport_Environments

Environments

> DOWNLOAD PDF
CzarCo Sport_Digital + Interactive

Digital + Interactive

> DOWNLOAD PDF

Read More POV on The Female Fan on our blog

 

 

basketball-sports-model-with-portrait-black-woman-studio-championship-league-talent-training-competition-mvp-athlete-challenge-with-person-white-background-fitness

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> WATCH THE SESSION
freepik__foam-fan-hand-in-vivid-yellow-two-fingers-raised-p__86815

Sports Has an Innovation Theater Problem

Sport isn't competing against the rival team, it's competing against everything. The bar for "worth it" has never been higher, so we're sharing five ways to create experiences fans actually value.

> READ THE LIST
Premium Venue Partnerships

The Rise of Women in Sports Marketing

We joined the team from Association of Luxury Suite Directors (ALSD) for a candid conversation exploring how women are redefining the landscape of premium partnerships, and how venues can get in the game.

> GET THE FOUR TAKEAWAYS